Branding

Live Juicy

Fruit Tree Fresh

As the second best juice brand in its segment, Fruit Tree Fresh found the need to renew its identity to set itself apart from its competitors, as well as gain a younger target audience.

Our idea, "Live Juicy", was conceived based on a new identity that doesn’t just promote healthy living, but a young and vibrant spirit that celebrates the lighter side of life, too. Throughout the rebranding campaign, Fruit Tree Fresh managed to garner more than 250K social media impressions, increase its online fan base by over 400% and saw a significant increase in sales.