Experiential

Glow the Future

National Youth Council (NYC)

Awards/Recognition
MARKies 2020

Silver, Most Creative – Experiential
Finalist, Most Creative – Events

The youths of today are expressive and opinionated creatures who are never afraid to speak their minds. So, as part of the YouthX Festival, NYC and Singapore Youth Action Plan wanted young’uns all around to step up to the plate and lend their voices to topics that mattered most to them – confidence, inclusiveness, sustainability, fairness, and care.

An immersive, glow-in-the-dark gallery was conceived, where young, local artists put together installations that invited visitors to interact and contribute their visions and ideas based on those topics.

In one weekend, an impressive 17,112 minutes were spent at the gallery, along with 8,556 entries contributed. The activation also won us a silver award for experience and a shortlist for most creative event – not bad for an project that took us a total of one month to ideate and execute.

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